Born in 1966, Aedhmar Hynes has developed her professional career in the communications and marketing industry for more than three decades, leading and supporting many of the world’s most important brands through digital transformation and technology disruption (advising technology powerhouses such as Adobe, Cisco, Harmon, IBM, Lenovo and Xerox).

For more than 25 years, Aedhmar Hynes held different executive positions in Text100, one of the world’s largest, digital communications agencies with 22 offices and over 600 consultants across Europe, North America and Asia. From 1997 to 2000 she was President for the North America Operations division, participating in the foundation of Text100’s first office in Silicon Valley and the establishment of offices in the US market (New York, Boston, Rochester, and San Francisco), and from 2000 to 2018 she held the position of Global Chief Executive Officer, driving the agency to become a leading company in the digital marketing sector. Throughout her career she held the office of board director of Rosetta Stone RST and Tupperware TUP (both listed on the New York Stock Exchange). Currently, Aedhmar Hynes serves as member of the board of directors of the companies IP Group plc IPO.L (listed on the London Stock Exchange) and Jackson Family Wines. She is also active in nonprofit organizations, serving as a member of the Board of Directors of Technoserve, member of the Board of Trustees of Connecticut Public Broadcasting Network and member and past-Chairman of the Board of Trustees of The Page Society.

Aedhmar Hynes has been awarded with some of the most significant recognitions of the digital communications industry (namely, for the past several years, she has ranked among the top 50 most powerful global communications professionals and in 2019 was inducted into PRWeek’s Hall of Fame).