Fluidra opens new subsidiaries in Romania and Montenegro

Fluidra, the listed Spanish multinational group devoted to developing applications for
the sustainable use of water, has opened new branch offices in Romania and
Montenegro. Following these launches, the group now has direct operations in 41
countries and distributes its products in over 170 countries thanks to its extensive
sales network.
These new branches now join the company's subsidiaries in the Czech Republic,
Poland and Bulgaria to strengthen operations in a strategic area for Fluidra. Eloi
Planes, Fluidra's CEO, said: "We used to manage our operations in Romania and
Montenegro from Bulgaria and Serbia, respectively. By opening these new branches
we wish to extend the products sold and improve our customer services in the region".
Fluidra has thus increased its presence in markets with a great potential for tourism
and has strengthened its position as a strategic partner for companies in the
hospitality sector that operate in the area.
Kiril Stefanov, currently Fluidra's manager in Bulgaria, will be responsible for
managing the new subsidiary in Romania. As the fifth largest agricultural producer in
the European Union, Romania offers great opportunities for the Spanish
multinational's irrigation business unit. Furthermore, the country's enormous potential
for developing its tourist trade would entail building new infrastructures, which
therefore opens exciting prospects for the pool and wellness division.
The tourist sector has also been a key factor in opening Fluidra's branch in
Montenegro. The new Fluidra Montenegro subsidiary will be managed by Nino
Ganchev, who will combine his newfound responsibilities with his current position as
manager of Fluidra Adriatic (Serbia).
Montenegro, which has around 300 kilometres of coastline with a Mediterranean
climate on the Adriatic Sea, has opted for quality and sustainability in developing its
tourist and hotel infrastructures. The recently built tourist complexes in the coastal
towns of Velika Plaza and Ada Bojana reflect this trend, made possible thanks to the
large investments the country is receiving from abroad.