Fluidra increases its presence in Middle East with a subsidiary in Jordan

Fluidra, a Spanish listed multinational group with the commitment to develop
applications for the sustainable use of water has opened its subsidiary in Amman,
capital of Jordan. With this opening, the second one this year after Indonesia, the
number of countries in which Fluidra is present raises up to 38. With this multinational
subsidiary in Middle East, Fluidra increases its presence in an area where Fluidra is
already present in countries like Egypt, United Arab Emirates, Israel and Turkey.
Countries in which the efficiency in water management is crucial.

Under the name Fluidra Jordan, the multinational will operate the four business units
of the Group: swimming pool/wellness, water treatment, water handling and irrigation,
and will give service to Jordan, as well as the surrounding countries like Syria,
Lebanon, North Iraq and the West Bank.
Girish Muraleedhara Piniker, manager of Indian origin with a deep experience in the
area, will run Fluidra Jordan with the aim to close the first financial year of the
company with a turnover of nearly a million Euros.
To Eloi Planes, Chief Executive Officer of Fluidra, ‘Jordan represents an opportunity to
strengthen our business in the Middle East. The country is raising foreign capital to
build infrastructures and has a developing tourism industry, thanks to its wonderful
history and Mediterranean weather. This makes it the perfect place for opportunities
for our four business divisions, which cover from irrigation to spa construction’.

With a population of nearly 6 million people, the efficiency in the use of water is
essential for this country, given the low rainfalls and the shortage of cultivable lands,
which hardly reach the 6% of the total land of the country.
The Economic and Commercial Office of the Embassy of Spain in Amman estimates
the weight of the Touristic Industry to be between the 8% and the 10% of the GDP of
the country. The economy of the country is being boosted by the investments of the
surrounding countries in projects of infrastructures and residences construction.