Fluidra continues its international expansion in the Asian market
April 1, 2009The group’s strategy of expansion in Asia has materialised with the
opening of a branch office in Thailand and the creation in China of a new
company, Loitech, following a deal with Zhenghai Tiangao Refrigerator
Equipment.
The Thailand branch, which includes offices and a warehouse, is based in
Bangkok. Located in a business park next to the capital’s main airport, it will
cover the Thai market. The Chinese company Loitech will specialise in the
manufacturing of heat and cooling pumps. It includes a production plant, one
laboratory and a complete assembly line.
Fluidra continues to bet on the Asian market. The Spanish multinational group, which
specialises in the development of applications for the sustainable use of water, has
opened a regional branch in Thailand, strategically located in a business park only 5
km from Bangkok international airport.
The new Thailand branch has 750 m 2 of offices and a warehouse. It aims to meet the
needs of the Thai market by providing a local service and by delivering orders quickly
and efficiently. The branch is managed by Manop Homsuwan.
Fluidra is also growing in China. The group has closed a deal with Zhenghai Tiangao
Refrigerator Equipment, enabling Fluidra to open Loitech, a plant for manufacturing
heat and cooling pumps. With this deal Fluidra has managed to position itself in a
new segment of the Asian market, and at the same time bring production closer to
demand.
Entering the heat pump market via a local company enables Fluidra to have a firm
grip on Chinese market operations, as well as gaining a thorough local knowledge of
suppliers. Production will be destined not only for the Asian market but also for
Europe, South America and Australia.
The new manufacturing plant covers a surface area of 2,633 m 2 . It includes one
laboratory and a complete assembly line. With its seven branches and several
production sites located in key Chinese cities, Fluidra covers most of the Chinese
market. The first branch was opened in 2003 in the city of Shanghai (North-east),
followed by Beijing (North) in 2004, Guangzhou (South-east) and Chengdu (South-
west) in 2005, and Shenyang (North-east), Kunming (South-west) and Hainan
(South) in 2008. Most of the production plants are based in Ningbo.